I thought it was fairly likely I would never utter the phrase “that is a beautiful advert”. I suppose it’s almost like Douglas Adams’ famous quip about there being no language which posesses the phrase “as beautiful as an airport”. Anyway, here I sit having seen what I reckon is a lovely piece of film which happens to be trying to sell me a flash Sony LCD telly. Not that I’m too bothered about that: I’m resolved to wait until SED displays arrive and I can have a shiny flat panel screen hanging on my wall that doesn’t have the shortish life and fearsome heat output of plasma, and neither the lag, poorish viewing angle and murky blacks of LCDs.
Still, the Sony Bravia Advert is indeed lovely. I haven’t seen it on TV yet (and God knows I watch enough telly) but it really blew me away. Of course it helps that the music is provided by none other than Jos� Gonz�lez. I have K to thank for giving me his CD, and her music recommendations are pretty rock solid usually. His album “Veneer” has that rare quality – a real grower that’s already pretty damn good on first listen. “Deadweight on Velveteen” gets close to Stina Nordenstam at her best, and believe me, coming from my mouth that’s a compliment.
I can imagine that the ad execs are going for the same kind of buzz that surrounded the Honda “Cog” commercial, and they may well succeed. I just think it’s pretty. They don’t miss a trick in that they put the whole website up, including behind-the-scenes stuff, from day one. The director, Dane Nicolai Fuglsig, has done himself proud. Now I realise he’s already done great-looking ads like the Audi “Bull” spot, it all starts to make sense…
This is a rare bit of good karma for Sony at the moment, bearing in mind their DRM snafu and so on. I still won’t be buying their telly, though.