Dear Tesco
Just a small note to say:
- There is no such chuffing word as “instore”. Why do you insist on using it? What does it add to your message, other than illiteracy?
- Well done for providing soy sauce, wasabi and ginger with your packaged sushi. Now, if only the little bowls in the packaging provided for dipping were actually big enough to dip the sushi into it, we’d be golden.
- Oh yes - the word “everyday” doesn’t mean what you think it means*. You think it means “every day” and it just doesn’t. So when you put on your packaging “enjoy everyday”, I don’t take it to mean “buy this product every day” but maybe it’s more subtle than that. Perhaps it’s the secret to inner peace and contentment: find a way to enjoy the commonplace and ordinary (which is what “everyday” means) and, just maybe, one will overcome the personal turmoil of being unreasonably annoyed by, for example, bad English.
*Inconceivable!